Boost Instagram reach
Do you want better reach on Instagram? Looking for tactics that work?
In this article, you’ll find ways to increase your Instagram reach. First of all, What does it mean to increase reach? In short, if your Page’s reach is up that means more people are seeing your content.
Why is boosting important?
Boosting your posts places them higher on consumers’ newsfeeds, which means your customers have a much higher chance of seeing your content. As more and more people are able to see your posts, the number of post views will rise and your target audience will easily be able to like, share, and comment on your posts.
Instagram Algorithm and Organic Reach for Businesses
Organic reach is that which makes social media more powerful, useful and sometimes frustrating. But organic reach takes time and skill to develop your reach on Instagram.
According to the social networks posts are ranked based on :-
- Activity :- what kind of post you like
- Relationship:- earlier you were interacting from your account or not
- Information about the a/c
- Information about individual post
Here are some tactics and settings you can test to improve your organic reach on Instagram.
#1: Use the Full Range of Instagram Post Formats
- A single photo, photo carousels, and short video clips in your feed
- Stories, including options for AR lenses, polls, questions, links, shopping, and fundraising tags
- Story highlights
- Reels
- IGTV
- Instagram Live video streams, including shared streams with other accounts
- Guides, which are collections of posts around a specific topic
- Products in an Instagram shop
You should use all the formats that are present on a particular social media platform. Posting across these formats creates a consistent presence and steady flow of content and ensures you reach potential followers wherever they are on the platform.
#2: Embrace Accessibility
Making accessible content is often simpler than people think. Instagram now offers several automatic features that make the job even easier.
Here are some of the essentials.
- Enable automatic captions for IGTV. These instant subtitles are available in 16 different languages on Instagram
- Use alt text for your Instagram post- so you can give a description about your picture.
- Use a checker to ensure your color palette is comfortable to see and read.
- If you manually add your own captions to your stories, make sure the text is clear and large enough to read.
- When you record video, make sure your face is clearly visible for people who lip-read and keep background noise to a minimum.
Finally, the best accessibility advice I can give you is to listen. Accessibility needs are diverse and complex. If someone lets you know your content is inaccessible for them, then listen up and make any reasonable changes they suggest.
#3: Turn on Sharing for Your Instagram Stories
Allow people to share their Instagram stories either on their own stories feed or in a direct message. When you allow people to re-share your stories, you empower them to recommend your business and find new followers and customers for you.
#4: Enable Remixing for Instagram Reels
Remix your reels with people . you can also enable your remix feature so that people can remix with you.
#5: Add Location Tags to Posts
Whenever you post on your Instagram always remember if you are in a hotel , restaurant, movie you must add location tag to your story and also in feed.
Using location tags for your feed posts means that people will see your content when they search for local posts and accounts. It’s an easy way to expand your audience and organic reach locally.
#6: Enable Instagram Branded Content Tags
Did you know that other businesses can tag you in their Instagram ads and sponsored posts? This setting is designed for brand partnerships and sponsorships. A single branded content tag could bring thousands of new product views to your account.
#7: Use Instagram Highlights to Maximize Content Value
You can add any story to a highlight on your profile, pinning it to the top of your grid forever. Stories are great for your reach on Instagram. They’re quick, fun, and interactive—all powerful qualities for increasing your organic reach.
#8: Test New Post Times and Frequencies on Instagram
Changing the time you post content can make a big difference to your organic reach. Remember, the Instagram algorithm rewards content for being recent. So your goal is to post when your followers are online so your posts go to the top of the pile.
Conclusion
Your followers are your best route to higher organic reach on Instagram. They have the potential to interact and share your social media content with a far wider audience than you could ever achieve on your own.
Follow your followers if they have public profiles. Like their posts about your brand. Share their stories that include your products or a brand mention. Answer their comments and keep the conversation going in the replies. Monitor your direct messages and never leave them hanging.
It’s always worth remembering that social media is all about interaction. Everybody wants to get a response and feel seen. So when you’re responsive to your followers, they’ll be encouraged to interact more. They’ll have a positive image of your brand, and ultimately be more likely to shop with you.
